Business Relationship Management Professional (BRMP)

Gain a comprehensive foundation as a Business Relationship Manager and become certified as a Business Relationship Management Professional with our course.

The purpose of the BRMP® qualification is to measure whether a candidate has sufficient knowledge and understanding of the Business Relationship Management (BRM) role and organizational capability to be able to create awareness of the role with their business partners and senior provider management; assess the current state of their business-provider relationships, business demand maturity and provider supply maturity with the objective of scoping what aspects of the BRM role would be appropriate to implement, or, where already implemented, which aspects need to be adjusted.

There are no prerequisites for this course.

Students are required to purchase or download the BRMP^®  Guide to the BRM Body of Knowledge.  You may purchase this through Amazon or download a free copy provided you are BRMI member.

Upon class enrollment, you will be eligible for a 50% discount off the price of BRMI Professional Membership. Ask your instructor for details!

This certification is aimed at Business Management, Provider Management, those with a Business Relationship Management role or position and Consultants looking to gain an insight into Business Relationship Management and looking to certification as a Business Relationship Manager.

To assimilate the vast amount of information needed to pass the BRMP exam, there is a mixture of lecture, discussion, exercises, and a practice exam during the course.

For in person courses, attendees will take the certification exam during the last 2 hours of the class.

Persons attending a virtual class will receive a link to the examination, which should be taken within two weeks of the class end date.

WHAT YOU’LL RECEIVE

Both our Traditional and Virtual classes use the same materials.

• Comprehensive study guide with PowerPoint slides and detailed notes to serve as both an in-class guide and on-the-job reference.

Welcome

Overview

• Terms and key facts about the Business Relationship Management role and capability
  • Definition of Business Relationship Management (BRM)
  • Elements of the House of BRM including the four Core Disciplines and the six Competencies
  • Service standards related to the Business Relationship Manager role
  • Need for clarity of the BRM role in the context of the Provider Strategy and Operating Model
  • Four common ways BRMs align to Business Partners
• Key concepts relating to Business Relationship Management context
  • Three Business Relationship Management Metaphors
  • Elements of the Provider Capability Model that will be impacted by the Business Relationship Manager role
  • Typical Business Relationship Management activities in the Provider Capability Model
  • Business-Provider Maturity Model
    • Supply maturity
    • Demand maturity
    • Supply maturity relationship to strategic vs. tactical Business Relationship Management
  • Characteristics of the five levels of the Business Relationship Maturity Model
    • Ad Hoc
    • Order Taker
    • Service Partner
    • Trusted Advisor
    • Strategic Partner
  • Differences between Strategic and Tactical BRM role

Strategic Partnering

• Terms and facts about key concepts relating to Strategic Partnering
  • Definition and goal of Demand Shaping (Demand Management)
  • Key elements of credibility
• Key concepts, approaches and techniques relating to Strategic Partnering
  • Relationships between the four elements of the Business-Provider Alignment Model
  • Characteristics of Strategic Partnering at Level 5 Business Relationship Maturity
  • Business Partner’s Decision Cycle and its relationship with Business Relationship Maturity
  • Five Major Stages in the Strategic Relationship Management process
  • Purpose and use of the Linking Business Drivers with Technology technique
  • Purpose and use of the Building Customer Value Hierarchy technique
  • Purpose and use of the Diagnosing Relationship Quality technique
  • Purpose and use the Relationship Value Mapping technique
  • Purpose and use of the Relationship Improvement Planning technique
  • Purpose and use of the Relationship Strategy on a Page technique
  • Methods to repair damaged relationships.

Business IQ

• Terms and key facts about concepts relating to Strategy Formulation, Business Capability Roadmapping and Value Management
  • Definition of Business Capability
  • Definition of Value Management
  • Major Sources of Value Leakage
  • When to apply Value Management
• Key concepts and techniques relating to Strategy Formulation, Business Capability Roadmapping and Business Value Management
  • The purpose and use of the Business Capability Roadmapping technique
  • How the barriers in the Business-Provider Alignment Model lead to Value Leakage
  • What the Business Relationship Manager should do to minimize Value Leakage
  • Responsibilities for Business Value Optimization
  • The components of the Value Management Framework
  • The Value Management Process Stages and the purpose of the deliverables
  • Characteristics of Business Outcomes (SMART goals)

Portfolio Management

• Terms and facts about key concepts relating to Portfolio Management
  • Definition of Portfolio Management
  • Purpose and use of Portfolio Balancing
• Terms, concepts and techniques relating to Portfolio Management and Business Provider Governance
  • Differences between Project, Program and Portfolio Management
  • Flow of information between Business Planning, Portfolio and Program Management
  • Scope of Portfolio Management in the context of the Investment Life Cycle
  • Weill/Broadbent definition of Infrastructure
  • Objectives of the four Weill/Broadbent investment classes
  • Identify the purpose, scope, objectives, domains and causes of failure in Business-IT Governance
  • Purpose and use of a RACI Chart

Business Transition Management

• Facts and terms about key concepts relating to Business Transition Management (BTM)
  • Four ways that pain drive change
• Key concepts and techniques relating to Business Transition Management (BTM)
  • Definition of BTM
  • Role of the Business Relationship Manager in BTM
  • Conditions for change success based upon Gleicher's formula (U x V x FS) > R
  • Purposes of the Demand Governance capabilities within the BTM Capability Model
  • Five key roles in BTM
  • Principles of Change Leadership
  • Ways to drive clarity around a business transition
  • Ways to build urgency for a business transition
  • The causes for a ‘black hole’ when trying to achieve a business transition

Provider Domain

• Facts and terms about concepts relating to the Provider Domain
  • Definition of a Service
• Facts, terms, concepts and techniques relating to the Provider Domain
  • Key differences between a product and a service
  • Characteristics of Service Value
  • Key elements of Service Definition
  • Two components of Service Value

Powerful Communication

• Facts and terms about key concepts relating to Powerful Communications
  • Percentage of total communication impact that is conveyed through non-verbal means
  • Emotional Intelligence competencies defined by Travis Bradberry and Jean Greaves
• Key concepts and techniques relating to Powerful Communications
  • Why listening is an important communications skill
  • The three proofs of persuasive communication
  • The six key influence principles as described in "Influence: The Psychology of Persuasion" by Robert B. Cialdini
  • The purpose and use of the Influence Process technique
  • How to frame your message so as to be heard
  • How to express a Unique Value Proposition

Watermark Learning constantly improves its course offerings to ensure the best training possible and to keep you abreast of the latest industry trends. As a result, this outline is subject to change.