Design Thinking

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General Information

Length and Learning Modes: 2 days

This hands-on two-day workshop focuses on design and Lean UX best practices that can be used by BA’s to deliver customer-focused applications and products. 

The workshop is divided into two modules; Understanding the Customer and Design Thinking. It draws heavily from Stanford University’s Design School Bootcamp Bootleg’s Design Thinking framework, Lean UX, Kano’s work and Lean Startup concepts. The Bootcamp Bootleg lifecycle; Empathize, Define, Ideate, Prototype, and Test will be explored. 



Skill Level: Basic


Development Units:
PDUs: 14
CDUs: 14
CEUs: 1.4

70% of the course is devoted to discussions and exercises. The exercises will run from 15 minutes to 1 hour, depending on their complexity. Each table group will use the flip charts and other supplies to accomplish the goal for the exercise. They will self-organize in true Agile fashion to accomplish the goal for the exercises. The case study is the creation of a virtual reality amusement park.


Understanding the Customer

The key to good design is to truly understand your customer. This section will focus on techniques and concepts that will help the BA understand who their customer is as well as their wants and needs.

Design Thinking

This section focuses on providing the BA an overview of Stanford University’s Design School Bootcamo Bootleg’s Design Thinking framework and other related best practices drawn from Lean UX and Lean Startup thought leaders.


Watermark Learning constantly improves its course offerings to ensure the best training possible and to keep you abreast of the latest industry trends. As a result, this outline is subject to change.

Early Bird Pricing applies to registrations that are paid for by the Early Bird Date. Cannot be combined with any other offer or discount unless Early Bird pricing results in a higher discount. In that case Early Bird pricing will override any lower discount offer.

No bulk discounts are applicable to this item.