Certified Business Relationship Management (CBRM) Certification Training

price starting at:
$2595

course duration:
4 Day

training option:
Live Online

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Course Overview

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The Evolved Certified Business Relationship Manager course is designed for intermediate to advanced BRM professionals looking to enhance their skills and elevate their practice from partner to practitioner. This course provides the knowledge and tools to not only understand BRM theory but also apply it effectively. The Certified Business Relationship Manager (CBRM) credential equips you with the techniques to implement BRM within your organization, achieving measurable, sustainable results. Gain the skills to create a BRM roadmap, build holistic partnerships, and drive strategic value across your organization.

Certified Business Relationship Management (CBRM) Certification Training Course Overview

Learning Objectives

Communicate and position the Strategic BRM role to maximize organizational impact and drive value through effective business relationships
Apply relationship management skills to build trust within Business Partner and Provider networks, fostering collaboration and value creation
Assess and improve Business Demand, Relationship Maturity, Provider Capability, and BRM Competencies to optimize performance
Utilize Business Value Management processes and metrics to define, realize, and optimize value while considering compliance and risks
Align organizational capabilities to the organization’s strategy, leveraging capability modeling, capability assessments, and capability roadmapping
Implement strategies to address organizational demand, overcome barriers, and prevent value leakage
Build partnerships by enhancing relationship maturity and applying the Balanced Scorecard for continual BRM improvement and team success

COURSE AGENDA

What's in Our CBRM Course

To earn your certification, you must be a certified Business Relationship Management Professional (BRMP®) and complete a CBRM Practitioner qualification course. The 2.5-hour open-book exam may be scheduled the day after class or at a date and time of your choosing. The cost of the exam is included in the price of the class.

Strategic Leadership

Managerial Leadership

Introductions
Course materials
Learning objectives and agenda
CBRM exam structure
Question types

BRM is everywhere
What it means to be relationship-centered
Why become relationship-centered

Organizational capabilities
Organizational capability techniques
- Capability modeling
- Capability assessment
- Capability roadmapping
BRM capability framewor
Assessing the BRM capability of an organization

Organizational purpose
Organizational strategy and the BRM capability
Purpose, vision, and mission statements
Scenario planning technique
Strategy on a page technique
Capability assessment exercise

Evolve Culture
- Now-to-new
- BRM and now-to-new
- Now-to-new approach
Evolve Culture Framework
- Purposeful Narrative
- Desired Behaviors
- Influential Relationships
- Personal Growth
Capability Assessment

The Value of an effective BRM capability
Managing formal communications
Value of great relationships between BRMs
Common BRM team pitfalls and how to avoid them
Understanding organizational conditions

Value of a partnership
Partnerships in context
Build partnerships capability
- Partnering mindsets
- Relationship discovery
- Relationship nurturing
- Relationship maturity and quality
Capability assessment

Relationship-centered organization framework
Concepts revisited
RCO blueprint

Drive Value Introduction
- Demand and supply defined
- Demand-supply maturity model
- Demand-supply framework
Drive Value Framework
- Value discovery
- Value realization
- Value results
- Value optimization
Capability assessment

What it means to satisfy purpose
- Satisfy vs achieve
Cultivating purpose
- Increase what you love
- Increase what you are good at
- Increase what you can get paid for
- Increase what the world needs

Continuous improvement
BRM capability metric
BRM results dashboard

Preparing for the exam

Training Options

Find training that flows with your schedule

We've got your learning needs covered with a variety of options, from virtual classes led by our expert instructors to self-paced courses you can take anytime, or group workshops for your whole team to learn together. It's all about giving you choices that work best for you.

Dedicated Workshops

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What Our Students Are Saying

5.0

Watermark worked with us as a true partner, from day one. They took the time to understand our business, our trainees, expectations and our past training experiences. Watermark even scheduled time with our trainees well before the training date, to ensure our trainees were thoroughly prepared for the class.

5.0

This content is excellent and extremely relevant in today's world especially. I am beyond thankful for the ability to attend this course and take the knowledge gained in just two days into my life moving forward.

5.0

The overall training and coaching provided by Watermark was very well done, with excellent training materials and case exercises...We have a high level of confidence in our skills and our process as we move forward with our project.

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

Interactivity is great. I actually expected a large class, but having it focused on just my own company made me comfortable to open up and get the most of the interactivity. We had fun, and that helped me learn.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

Very good! Didn't use a lot of jargon. Taught in plain English which means the attendees will be able to apply what they learned anywhere. Great exercises and samples. The atmosphere set up from day one encouraged participation and thinking. Bravo!

5.0

The instructor was excellent! Knowledgeable, personable, and very enthusiastic with good examples that helped to explain the topic. This was an engaging course and it was helpful in my day-to-day life. Thank you for bringing it to us!

5.0

In the past, I have had poor experiences with Virtual Classrooms and I was hesitant to learn this way again. However, this was, without a doubt, the best Facilitated Virtual Classroom I have ever attended.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

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